Click to WhatsApp Ads

Official Meta Partner

Get More Conversions with Ads that Click to WhatsApp

Boost Your Reach on platforms like Facebook, Instagram, and Google using Ads that click to WhatsApp.

Click to WhatsApp Ads

What are Click to WhatsApp Ads

Click-to-WhatsApp ads (CTWAs) are digital ads that run on platforms like Facebook, Instagram, and Google. It's a key feature of WhatsApp Business API, and allows the customer to directly initiate a WhatsApp communication with a business by tapping the ‘Send Message’ WhatsApp button on the ad. Such ads are often shown on channels like Instagram, Facebook, or Google. It consists of a ‘Click to Chat’ button that opens a chat window on WhatsApp when clicked.

Why run Ads that Click to WhatsApp?

Capture Qualified Leads in Real Time

No more hustle with losing interested leads due to lengthy sign-up forms. With WapiZapi, convert single clicks into a WhatsApp communication, allowing you to qualify leads naturally via the chat.

  • Smart Lead Qualification: Deploy an automated WhatsApp chatbot to gather details, know intent, and qualify leads instantly when they engage with your ad.
  • Unified Inbox for Every Platform: Handle each message from Facebook, Instagram, and Google Click-to-Message ads in a single WhatsApp inbox. Now, no more switching of tabs or tools.
Capture Qualified Leads in Real Time

Convert Faster Without Spending More

Use WhatsApp’s 72-hour no-cost messaging window to connect customers without extra ad spend when they’re most interested.

  • Retarget with Precision and Zero Waste: Re-connect your leads with your own first-party data. Share custom WhatsApp campaigns within the 72-hour free messaging window to re-engage with high-intent leads and enhance conversions seamlessly.
  • Smarter Ad Targeting: Send real shopping data with Meta to support their algorithm to get more people like your best prospects, increasing ROI while minimizing costs.
Convert Faster Without Spending More

How to Setup and Run Click to WhatsApp Ads

Follow these simple steps to setup and run CTWA ads.

1

Create Account

Set up your account using the WhatsApp Business app or WhatsApp Business API to get started.

2

Design Your Ad

Create an eye-catching ad with a clear “Send Message” CTA on platforms like Facebook or Instagram.

3

Target Audience

Define and reach your ideal audience using smart targeting tools to maximize engagement.

4

Initiate Chat

The CTA instantly opens WhatsApp, connecting users with your business for real-time conversations.

Department Wise Uses of WhatsApp Business Platform

See how WhatsApp Business Platform helps businesses boost marketing, streamline sales, and improve customer support.

WhatsApp for Marketing

Reach customers instantly with high-engagement broadcasts and personalized offers.

WhatsApp for Sales

Convert chats into sales with automated workflows, lead management, and fast follow-ups.

WhatsApp for Support

Provide fast, reliable customer support with instant replies and automated ticket management.